With Allen Dale 'Ole' Olson
July 9, 2009
Barbara Keck is a unique business woman. She combines her specialized industry marketing skills with her interest in wine and people who consume wine. She believes wine consumers have a desire to know what all is involved in the production and packaging of wine and the conditions under which it is produced and sold. She is in constant contact with wine industry leaders and with winery owners. She studies trends in consumption and analyses sales reports, and she attempts to monitor the ever-changing legislation governing the distribution of wine. Barbara says she is a consumer of wine and thinks like a consumer, making use of her business degrees (Harvard among them) to study and advise people in the wine business. She is very interested in the next generation of wine consumers and the impact they will have on the industry. You can learn about her on her wine website winebiznews.blogspot.com. Watch the video to see just what makes Barbara Keck tick. Be sure to watch the video at right featuring Dr. Allen Dale 'Ole' Olson and Barbara Keck of WineBizNews, winebiznews.blogspot.com »
